The Pepsi Challenge

Details

The iconic Pepsi Challenge is BACK now featuring Pepsi Zero Sugar—and it’s touching down in Denver for the holiday weekend!

It’s true – Pepsi® Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. The Pepsi Challenge has been traveling across the country and so far 100% of markets have preferred the taste of Pepsi Zero Sugar. Now Denver has the chance to step up take the challenge and let their taste decide.

From Friday July 4 to Sunday July 6 the challenge will be LIVE at multiple locations throughout the city. 

HERE ARE THE DETAILS:

Cherry Creek Arts Festival (3030 E 2nd Ave)

o  7/4 – 7/6

o  10 a.m. – 6 p.m. MT

Rapid’s Fan Fest (Dick’s Sporting Goods Park at 6000 Victory Way Commerce City)

o  7/4

o  5 p.m. MT

Water World (8801 N. Pecos St. Federal Heights)

o  Tickets required

o  7/5 & 7/6

o  10 a.m. – 5 p.m. MT

HOW IT WORKS:

• Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.
• Taste and Decide: Participants sample both cups taking their time to decide which they prefer.
• Make Your Choice: Participants select their favorite cola triggering unique celebratory moments for those with great taste.
• Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar because even those with questionable taste deserve a second chance. 

Event Host

The Pepsi Challenge