The Pepsi Challenge Arrives in Nashville!
Date & Time
Fri, 04 Jul, 2025 at 12:00 pm to Sat, 05 Jul, 2025 at 07:00 pm
UTC-05:00Location
All throughout Broadway | Nashville, TN

Details
The iconic Pepsi Challenge is BACK now featuring Pepsi Zero Sugar—and it’s touching down in Nashville!
It’s true – Pepsi® Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. The Pepsi Challenge has been traveling across the country and so far 100% of markets have preferred the taste of Pepsi Zero Sugar. Now Nashville has the chance to step up take the challenge and let their taste decide.
On Friday July 5 & Saturday July 5 the challenge will be LIVE on Broadway.
Further key dates and information are as follows:
WHAT:
Celebrating its 50th anniversary the Pepsi Challenge is back showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour lasting through October invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.
WHERE & WHEN:
Broadway
· 7/4 & 7/5
· 12 – 7 p.m. CT
HOW IT WORKS:
- Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.
- Taste and Decide: Participants sample both cups taking their time to decide which they prefer.
- Make Your Choice: Participants select their favorite cola triggering unique celebratory moments for those with great taste.
- Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar because even those with questionable taste deserve a second chance.